Sony Audiovisual Products are used in professional film making and broadcasting across the world. The cameras and the many related products and accessories are sold through a specialist network of expert and knowledgeable resellers and Sony partners. To maintain the brand positioning of Sony and maximise sales through the channel Atomium provides accurate and timely information across thousands of key commercial partners.
A Sony Atomium provides channel partners with credible information in a format that guarantees easy access. No more hunting around for accessories and trying to work out what goes together - it's all been done in the links and associations made in Atomium.
Launch date: May 2008 in Europe with additional product functionality and language variants added in Autumn 2008 and extension in to new product categories and sectors planned for 2009. Impact on brochure/workbook: Eventually replacing 500 page perfect bound reference catalogue. User numbers: 6,000 plus dealerships across Europe as well as Sony in-house Product Managers. User Type: Dealer networks, customer service, product and marketing teams. SKU count: 950 Interface: Sony Atomium draws on XML from the Sony trade portal and feeds back accurate clean data to the same; It provides dealers with the ability to control pricing and customise the look with their own logo.
CASE STUDIES 
Sony Broadcast Case Study PDF