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New technology, state-of the-art facilities and a love of shoes means Clarks are the number one shoe brand in the UK. With continuing growth in North America, Western and Eastern Europe, India and China, Clarks are also the world’s largest casual and smart shoe company and the fourth largest footwear company on the planet.

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The Brief

The Atomium Conference and Sales Support stick enables Clarks to communicate top level strategy & key messages, brand overview and focus product information for the upcoming season.  Delivered on USB memory stick, the Clarks Atomium is personal and portable and always available providing sales, marketing and training teams with comprehensive, easily accessible and relevant information.

 

The Project

The challenges of keeping diverse international audiences informed about products, seasonal strategies, technology and brand stories was met by creating a central repository of information with relevant links created on the screen between trends, technologies and product categories. This means that for the first time the considerable amount of effort and thinking that underlies the Clarks brand and product stories is brought together in one place, providing a wealth of resources and information available to the user within three mouse clicks.

 

 

Since its launch in December 2008 at the Clarks International Sales Conference, the Sales Support stick has established its place in the business as an indispensable hub of information, providing connections between seasonal focus products, strategy and brand. Inclusion of additional materials such as sample trading plans, range compositions and order phasing details helps strengthen the brand proposition, improving the delivery of communications to new partners and franchisees across increasingly important overseas territories.

“The collection information on the Autumn Winter 09 USB stick was great ... it was slick, professional and an excellent representation of our global brand to customers”